BPM Babes: Meet Serena

Meet Serena - BPM babe and makeup artist to the stars. This boss babe started her own makeup artistry business at just 17(!!!) and has painted the faces of some of our absolute favourites (hello Zoe Foster Blake/Elyse Knowles/Jessica Gomes etc 😍), her work has taken her around the globe and has seen her featured in iconic publications such as VOGUE - and did we mention she’s only 23!? We know… read on to meet this pocket rocket.

Why did you become a makeup artist?

I’ve always loved art, being creative and business. However makeup was something I fell into initially. It started as a hobby doing makeup on my friends before I started my little business off of my bedroom desk, while in my last year of school. Being told ‘I wouldn’t be able to make a career in beauty’ made me determined that I would. I moved from a small town to the city and built my business on my own. While there’s certainly been many ups and downs, I am so glad I followed my gut and did it anyway… I have met many amazing people and travelled to many incredible places with my work. But above all, there is no feeling that is more rewarding than seeing a clients beaming smile when they feel most confident in their own skin.

What do you love about movement?

After not prioritising exercise for a year, it took a toll on my health.  I got back into again this year and realised how important movement is not only for my physical but also for my mental health. I feel most focused when I exercise regularly! When I start the day with BPM I feel energised and ready to take on the day :) 

What makes you smile?

My furbaby, Stella. She makes me smile every single day.

What advice do you have for other women to love the skin they are in?

Believe in yourself. Be kind to yourself. Spread kindness. Focus on positives. Find what makes you happy and embrace it. Trust your gut. Follow your dreams.