Why did you create this product?
The short answer is a healthy obsession for cleaning and home care inherited from my grandmother, and a deep appreciation for scent memory. The longer answer is I wanted to create a brand and products that turn a long loathed practice into a mindfulness ritual and a sensory experience that creates memories of home. In years to come I’d love for our community to smell one of our fragrances when they are away from home and for it to invoke positive and happy memories for them..
What do you love about movement?
Movement or exercise has always been part of my routine. I love that the way it makes me feel exceeds any physical benefits. Surprisingly moving was the only time I felt comfortable throughout my pregnancy and I owe my beautiful labor and quick recovery to staying active during that time.